Name & visual identity
Ten name candidates
| English | Arabic | Abbr. | Meaning & positioning | Global fit |
|---|---|---|---|---|
| Unified University Global Admissions System Chosen | المنصة العالمية الموحدة للقبول الجامعي | UUGAS | An institutional name that states the job outright: unified, university, global, admissions. The five-letter acronym becomes the visual mark; the full name earns credibility with universities and governments. | ●●●●● |
| OneGate Admissions | البوابة الواحدة للقبول | OGA | States the idea plainly but is descriptive and hard to protect. | ●●●●● |
| Qubool Global | قَبول العالمية | QBL | Strong Arabic root; harder to pronounce and decode outside the region. | ●●●●● |
| Meridian Admit | ميريديان للقبول | MRD | Meridians signal global reach, but the word is crowded commercially. | ●●●●● |
| CampusAtlas | أطلس الحرم الجامعي | CAT | Fits discovery better than applications and admissions. | ●●●●● |
| UniBridge World | جسر الجامعات | UBW | Clear bridge metaphor, a little long. | ●●●●● |
| Masar Global | مسار العالمية | MSG | Masar (path) is lovely in Arabic but opaque elsewhere. | ●●●●● |
| Apply Orbit | مدار التقديم | AOR | Modern and techy; narrows the brand to the act of applying. | ●●●●● |
| Scholaris Gate | بوابة سكولاريس | SCG | Academic and refined; too formal for 17-year-olds. | ●●●●● |
| Univerra | يونيفيرا | UVR | Universe + Terra — short and protectable, but does not explain the job on its own. | ●●●●● |
The mark: the UUGAS acronym in a heavy, tightly-set face. The two Us overlap to signal “unified”, the G stands out in saffron for “global”, and everything sits on a brand-coloured baseline with a saffron segment. The full name runs beneath — English in the English lockup, «المنصة العالمية الموحدة للقبول الجامعي» in the Arabic lockup — while the Latin letters stay the same in both. The acronym alone is used where space is tight.
Corporate colours
Every colour has light and dark values.
A modern display face drawn for Arabic and Latin together; headings only.
One profile, the world’s universities in reach. A clear text face for long reading and forms.
USD 19,060 · IELTS 6.5 · 87.5%
Icon system
Line icons, 1.8 stroke on a 24px grid, round joins. Directional arrows mirror automatically in RTL.
Design System — Components
Principles: one prominent action colour per screen; state is encoded by shape and colour; every money figure is monospaced with its currency; spacing on a 4px scale; 12px radius for cards, 8px for fields.